For a test-and-learn content marketing campaign at Calumet Photographic, I saw the opportunity to develop a starter’s guide for photographers looking to turn their DSLRs into full-fledged filmmaking rigs. The simple yet stylish approach allowed Calumet to utilize the guide as an interactive shopping experience online, supplemental content in its sales magazine, and a customer-facing sales reference in retail stores. Illustrated by 5W Infographics with my concept, writing and direction, Anatomy of an HDSLR Rig quickly seized attention.